The free credit report band is perhaps the most popular and the best marketing campaign of Free Credit Report website, a venture by Experian. The band is designed to promote website and the product of Experian. It is quite visible on the TV and very much aired on the radio.
The ad jingles are very catchy and details the woes that befall those with poor credit. The lyrics sing of a life, which bad credit can lead to. It may lead to your living with our in-laws and making your life hell. It includes driving a battered old car and working on jobs that nobody else seems to want, just to make ends meet. Had the consumer known that he had a negative credit rating in time, he could have repaired it and led a better life.
The free credit report band was created as a marketing campaign to promote consumers to purchase credit report online. A contest was held and a real band with real singers became the free credit report band. A band from Detroit, Victorious Secrets was declared the winner of the contest amidst much fanfare. All the new commercials of the free credit report band are played by this group.
The older band left quietly as the new one was crowned. But what many people do not know is that the lead singer of the old band, Eric Violette, was just a face for the band. He was there as a popular face to popularize Free Credit Report website. The real singer was in the background.
There is much speculation as to why, when the free credit report band was at the height of it popularity, a new band was brought in? It may be that the company really needed a new face so that they could also shift their focus on the new product, credit scores or perhaps, as the grapevine whispers, there were disagreements due to the royalty issue. Or, did the band break up or was Eric Violette fired?
Whatever the issues were, Experian said goodbye to the old band and the new band is now promoting the new website of Experian. The band, which created musical history with hits like “Dream girl” and the hit album “Their Satanic Majesties Free Credit Report” has now gone solo. At the time when they were at the pinnacle of their success, even their amateurish efforts zoomed up the charts.